Phishing has entered a new phase where artificial intelligence and deepfake technologies make attacks far more convincing and difficult to detect. Criminals can now clone voices, faces, and writing styles to impersonate trusted contacts, launch real-time phishing campaigns, and manipulate victims through multiple channels including email, chat, and video calls. These methods exploit human trust and urgency, allowing attackers to steal credentials and sensitive data with unprecedented realism.

Defenses require a layered approach that goes beyond traditional phishing protection. AI-powered detection, strong identity controls such as multi-factor authentication, and detailed incident response plans are essential. Employee training must expand to cover deepfake and AI-driven deception so that staff can recognize fraud in calls or video conferences as well as in emails. Without these measures, organisations risk falling behind as attackers adopt faster, smarter, and more adaptive techniques.

‍

Source: https://www.cm-alliance.com/cybersecurity-blog/phishing-3.0-ai-and-deepfake-driven-social-engineering-attacks